THE BEGINNING OF THE STORY

Teddystudio is a family-owned business founded in the spring of 2024. The idea was born from a personal need that arose after the birth of a child: a desire for comfortable, relaxed-fit clothing suitable for wearing both at home and beyond. Equal importance was placed on fabric quality, fit, and breathability, ensuring that each garment withstands washing, requires minimal care, and fits well without the need for constant adjustment. In designing our clothing, we have focused on a minimalist and timeless aesthetic that can be worn year-round and remains relevant beyond ever-changing trends.

THE ORIGIN OF THE BRAND NAME

When creating the Teddystudio brand, the key words that stood out were “comfort,” “coziness,” and “a sense of being held.” This inspired the image of the brand as a soft, cuddly teddy bear that gently embraces the body and offers a feeling of warmth and care. A teddy bear – Teddy in English – Teddy perfectly embodied these qualities and became the natural choice for the brand name.